We just got back from four great days at the West Coast Art and Frame Expo and PPFA National Convention in Las Vegas, and our minds are spinning with all of the great products, people, and ideas from the convention. First order of business at the WCAF was to become members of the PPFA, which also meant we got to add some flair to our conference badges.
We were very impressed by the range of vendors with booths on the WCAF floor, and spent a couple of hours each day strolling the aisles, checking out all of the frames, matts, and art, as well as the impressive equipment that was on display. We also enjoyed getting to know people representing Picture Framing Magazine and Art World News, as well as taking some classes offered through the convention. In particular, the 'Taming the Social Media Beast' class taught by Kirstie Bennett of The Framer's Workshop in Berkeley CA was a fantastic overview of how small businesses can manage their time and social media efforts. We especially agreed with one point she made early on in her presentation - that frame stores need an e-marketing plan, and getting a website should be the first order of business for this plan (for more convincing, read our previous post about why picture frame stores need websites). If you're still working on step 1, we're here to help - sign up for a free account and build a website for your picture frame store in under 5 minutes. We're looking forward to getting to know the framing community even better in the coming year, and also the 2014 convention!