You have a Facebook page for your picture frame business, right? If not, read our post about how to create a facebook page (it's easy!). If you do, congratulations, you've taken an important first step in marketing your business and engaging your customers. To drive more traffic to your facebook page and your store, you should consider running a facebook ad to get more page likes. Once people like your picture frame business' Facebook page, your status updates start showing up in their News Feed. That way if you have framed art to show off or are running a sale and create some status updates about these events, customers who have liked your page will see your status updates in their feed. You can set whatever budget you'd like, so you can try it out for a minimal investment to see if it's worth your time and money. Here's how to get one set up:
1. On your profile page, click on the gear and select the Create an Ad option from the dropdown
2. Make sure your business is selected in the 'What do you want to advertise' section
3. Under 'What would you like to do?' select 'Get More Page Likes'
4. Enter in the information for your ad. You are pretty limited by the number of characters you can use, so be sure to use your words wisely. Your ad will be previewed on the right.
5. Sponsored Stories show up in people's news feeds, not on the right-hand side of Facebook. If you find this annoying, you can remove this option.
6. Then chose your audience. For most local picture frame stores, you probably want to limit your ad to local people since they are the ones most likely to stop by your store. By selecting either the City or Zip code, you can limit your ad to a pretty specific geographic area.
7. You can also limit the ad to people above or below a certain age.
8. You can limit your ad to people who have listed certain interests in their profile, for example, Retail Shopping, but for a broad campaing you probably just want to leave it open to everyone.
9. You probably also want to have your ad displayed to only people not already connected with you. You are running this campaign to get 'Likes' - if someone has already liked your page, you don't need to show them your ad.
10. You can get more specific if you'd like in the following section, but you probably want to leave it as is.
11. Set your budget. Facebook has a whole page of info about setting a budget if you want to read more, but here's an example ad campaign to get you started. Say for example you want to spend $10/day over 10 days for a total budget of $100. For the campaign budget, select Lifetime Budget of $100.00. This is just the lifetime of your campaign, nothing more serious than that.
For your campaign schedule, select Set a start and end date and have your ad run for 10 days.
So your final campaign should look like this - if it looks right, click on the Review Ad button at the bottom
12. Review your order to make sure it looks right and then click on Place Order
13. You may need to re-enter your password, and then you will be brought to the page that has your campaign metrics. To confirm you are using the desired credit card, on the left-hand side click on Billing and then Funding Source. You can edit any existing credit card information, or add a new credit card by clicking on the Add a New Funding Source button at the upper right.
14. Since you just created your ad, you probably haven't reached any people yet, but you can get an idea of what information you can get on the metrics page under Campaigns and Ads.
If you ever need to get back to your ad, you'll need to be logged in to your Facebook account with your main, personal account. Click on the gear in the upper left and click on Manage Ads.
Hopefully that wasn't too painful. Check back periodically to see if the Ad is reaching people and to see if you are getting more Page Likes. If this works for you, and you think it was a good use of your marketing budget, you can run the same campaign again or increase your budget. If not, try tweaking the ad by changing your ad's parameters to see if you have more luck.