If you are working on building your Twitter following, running a Twitter Ad campaign can be an inexpensive and pretty easy way to gain more followers. Of course you're already doing what you can to gain followers without running ads by posting interesting tweets, following people, tweeting @ people, and retweeting (RT) people's tweets. If you want to gain more followers more quickly, ads are a good option.
Here's a quick primer for how to get your Twitter Ad up and running.
1. In the gear in the upper right of your Twitter account, selet Twitter Ads from the drop down.
2. If you would like to limit your ads to a geographic audience, enter in the necessary information. This probably makes sense if you are looking to drum up local customers, but if you're simply looking to increase your global twitter reach, leave it as default.
3. You can also target a specific audience of people by listing other twitter accounts. Your advertising audience will include users similar to followers of any of the @usernames you enter. For example, if you enter @PeabodyGallery, Twitter will look at @PeabodyGallerys' followers, and find people with the same sets of interests, or who also follow the same sets of accounts.
4. There are further targeting options available as well if you prefer to target a gender, people using a specific device, or people who have listed something as an interest.
5. Next create a tweet that you want to promote. Start typing in the 'Compose a new Promoted Tweet' to create a new tweet. This tweet will be out to your followers immediately, so be sure you're ready to make your tweet public!
6. Your tweet will show up in the list below
If there any tweets in your list that you don't want promoted, click the little ghostbuster next to the tweet
If you don't want Twitter to select any other Tweets to promote (besides the one you just created) uncheck the 'Automatically refresh to include your newest, most engaging Tweets.'
If you see the blue 'Resume promoting my tweet' click on that to promote your desired tweets.
7. You can also promote your Twitter account to gain new followers. Click on the dropdown for Promoted Account and click the blue 'Resume promoting my account button
8. Next you can set your daily budget. For this sample budget, I have limited my promoted tweets to $4.50/day, with a maximum cost of $1.50 per engagement. Like it says, you will only be charged for a promoted tweet when someone clicks on, retweets, @reply or favorites a tweet. Likewise for the account promotion, I have limited my account to $5/day, with $2.50/follower. You will only be charged when someone follows your account. If you are more interested in collecting followers, you may only want to promote your account. When you're happy with your budget, click on Save.
9. Enter in your payment information if you haven't previously done so and then hit Continue.
10. If this is the first time you have run an ad campaign with Twitter, they will review your ad first before approving it.
11. Once your ad is approved (this can take a couple of days), you receive an email. When you log in to your Ads account, you'll see something like the following:
12. You can get very granular informaion about your ad campaign as well as your Twitter history. When viewing your current Ad, you can see how much you have spent to gain more followers and have your tweets promoted
You can also view the analytics for your Ad campaign. Click on the Analytics tab at the top of your ad pages, and select either Timeline activity or Followers to get a graphical representation of what's been going on with your account. You can also look back at your previous tweets to see which were most successful in terms of getting retweets, faves, replies, and when people followed you.