Like it or not, Facebook is a part of many people's daily lives. Used correctly, it can also be an important tool for you to engage your community and potential customers. Luckily setting up a page is pretty easy - here are some quick instructions to get you started:
1. Log in to your personal Facebook account.
2. In the righthand sidebar, hover over the Pages area, click on the More link that appears, and then click on the Create a Page button (or simply click here to create a facebook page). In this example, I'm going to create a Facebook page for a business I have called 'Wrenchable'.
3. Click on Local Business or Place
4. Fill in the appropriate information (Local Business is probably the best category for a picture frame store - you will be able to fill in more details in a moment), agree to the terms and services, and click the Get Started button
5. Facebook will then collect more information about your business. Under category, you can create your own (ie picture frame store) or select from some existing categories (like 'shopping and retail' or 'art gallery'). Feel free to add a couple of categories. For your website, add your business' website, as well as any other sites you commonly use (your Twitter account, your LinkedIn account etc). When you're done Save the Info.
6. Upload a profile picture. This is a square image that is displayed at the top of your Facebook page. This is not the large horizontal image dispayed at the top of your timeline, but the image that will be associated with any posts you make or likes you do to others facebook feeds.
7. To 'use' Facebook as your new business, click on the gear in the upper lefthand corner, and select your business name. For example, my personal Facebook account is under my name, Kristin Brinner, but I want to use my new Facebook page as Wrenchable, the new business I have created a page for. You'll need to use your Facebook as your new business, and not as your personal account in order to make further customizations to your Facebook Page.
8. You'll next want to upload some images to personalize the page to your business.To start upload a Cover image - this should be something that reflects your business, for example an interior shot of your store or some recent picture framing projects you've done. This image will be cropped to be wide and short, so you can drag to reposition as needed.
9. It would also be a good idea to add your business hours. Below your profile picture, click on Add Your Hours and fill in the appropriate information.
10. Upload some more pictures of your work and your store to your timeline. These will also be displayed in the 'Photos' section of your profile next to the map of your location.
Are you with me still? Ok, so that was the 'how', now here's the 'why'. Once your customer 'likes' your facebook page, you can interact with them when they aren't in your store. Want to promote a sale you're running? Write a quick status update with info about your sale, maybe include an image of your coupon, and that status update will be displayed in your customer's news feed. Talk about free advertising! You can also run a paid advertising campaign with Facebook - we'll talk more about that in our next post. But you can get a lot of value from facebook for free. And who doesn't like free?