picture frame store website testimonial
February 13, 2013
One of the ways you can set yourself apart from your competitors is to provide genuine and convincing customer testimonials.  It doesn't cut it to list quotes attributed to a random first name - people just won't trust that the testimonial is legit. A good way to legitimize your customer testimonial is to post a picture of your client with their newly framed art. When your client comes to pick up their framed art, ask them to fill out a quick form with their name, their thoughts on the work, and agree to give you permission to post their image and story on their website.  Then let Bevelsmith...
Google alerts for picture frame store website.
February 7, 2013
This blog post will be short and sweet.  One thing that will be helpful on your quest for Search Engine Optimization is an understanding of what websites are talking about you or linking to your website.  Google Alerts makes this easy. Simply go to Google Alerts and enter in some terms specific to your, or your competitor's, business.  Usually you will want the result type 'Everything' but you can see there are options for News, Blogs, Videos, Discussions, and Books as well. We recommend that you set up several alerts with different queries - use variations of your name, your town, or...
New members of the PPFA
January 31, 2013
We just got back from four great days at the West Coast Art and Frame Expo and PPFA National Convention in Las Vegas, and our minds are spinning with all of the great products, people, and ideas from the convention.  First order of business at the WCAF was to become members of the PPFA, which also meant we got to add some flair to our conference badges.   We were very impressed by the range of vendors with booths on the WCAF floor, and spent a couple of hours each day strolling the aisles, checking out all of the frames, matts, and art, as well as the impressive equipment that was on display...
picture frame store website yelp
January 20, 2013
Along with Google Maps, Yelp is another important online tool you should use to drive business to your frame store.  In a previous blog post, we described how to claim your business with Google Maps.  Yelp is another great resource that is commonly used when people are doing some online research before bringing their business to local vendors.  You should claim your business on Yelp to ensure that your business information is correct and also to manage your online reputation.  You also want to be sure that the reviews posted on Yelp about your business are legitimate, and if you do have any...
Google Analytics - what is it and why should you care
January 15, 2013
If you have a website (and you really should - see my previous post on how important a website is for your business), you should also be using a tool to measure your website’s traffic.  Luckily the friendly folks at Google have provided a fantastic free tool, Google Analytics, that will give you more data concerning your website traffic than you could possibly have imagined was possible.  One of the great things about Google Analytics are the many layers of information (and complexity) that it can provide.  So before you get worried about information overload, don’t worry - Google Analytics...
picture frame store website google maps
January 1, 2013
Two of the tools people commonly use when searching for local businesses are Google Maps and Yelp. If your business is listed with incorrect information, or you haven't claimed your business yet with either of these tools, you are missing a key opportunity to engage with potential customers.  Luckily, it's easy to do.   Claiming your business with Google You should make sure that your business shows up on Google Maps at the correct location and that you have 'claimed' that business with Google.  To do this, search for your business on google, and click on the red pin with your business name...
December 12, 2012
Like other marketing functions, it is important to set specific goals and objectives that are measurable.  SEO shouldn’t be viewed as a project but as a process that is iterative, ongoing, and requires steady commitment.  Before beginning SEO, you need to understand your target audience, what your message is, and how your message is relevant.  Marketing, advertising, and PR have to set objectives together.  You also need to set up a baseline and then be able to measure how any changes you make to your website effect how you rank in search engine seaches.  Good strategic SEO goals...
Website for picture frame store
December 5, 2012
YES! If you own a frame store and do not have a website, you are missing out on a lot of potential business.  An article titled The Future of Framing from the Picture Framing Magazine builds a strong case for why you need a website for your frame store.  Author Matt Puchalski, owner of Masterpiece Framing in Bloomington IL, found that about 50% of his new customers discovered him on the internet.  If people search for frame stores near them, does your business show up on Google Maps?  Let us help you make this happen.  Have you claimed your business on Yelp?  If not you are lacking an...
SEO basics for Picture Frame Store Website
November 20, 2012
How many times have you received a tempting email from someone promising that they can make you NUMBER 1 IN GOOGLE!  What does that even mean? If your business name isn't listed first in a google search if someone googles you, you've got a real problem (unless your business name is something very generic).  People seem to want the quick and easy fix for the websites when it comes to Search Engine Optimization (SEO), but like many things, only consistent, quality effort will improve your page rank in search engines.  A lot of confusion about SEO comes from a lack of familiarity with vocabulary...

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